Get more creative

a little every day.

Get early access

Mini game 1 of 4

Draw a squiggle. Any squiggle.

Don't think about it.

Trained: seeing it differently

The full game, Doodler: one random shape, two minutes, as many drawings as you can.

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One app.
Tons inside.

Games, ideas, curiosities, projects and more.

The Today screen: a few picks for you and the day's Dailies.
The Play screen: a list of games, with Emoji Translate as game of the day.
10 Ideas: ten answers to one question.
Braindump, with three timing options.
A Problem in the Ideas Bank, with links to solutions and a Pursuit.
The Curiosities screen, with icons for things to read, listen to and explore.
Collections to start: countries, continents, US states and top 100 albums.
Learn: a course on generating ideas, books such as The Artist's Way, and creators.
A Pursuit called A field guide to overlooked places, with its vision, weekly target and next goal.
Setting up a focus session: a Pursuit, a goal and a room.
A focus session in progress.
The Me screen: a big goal, Creative Type, creative rhythm, field notes and awards.

Today 1 / 8

Fresh every morning.

A few minutes that make the rest of your day more interesting.

More about Today

Play 2 / 8

Dozens of tiny games.

Quick games that sharpen how you think, not just what you know.

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Ideas 3 / 8

The ideas were in there all along.

Get past the obvious first answer to the surprising ones, and give the best a place to grow.

More about Ideas

Curiosities 4 / 8

Better rabbit holes.

Swap the doomscroll for something that leaves you more interesting.

More about Curiosities

Experiences 5 / 8

Weekends worth talking about.

Films, food, music and places to try, so the weeks stop blurring together.

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Learn 6 / 8

Learn the tricks.

How creativity really works, and how the greats did it, in pieces that fit a coffee break.

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Pursuits 7 / 8

Finish the thing.

Turn the project you keep putting off into the one you actually finish.

More about Pursuits

Me 8 / 8

Watch it add up.

Proof you're getting more creative, week by week.

More about Me

Creativity can be trained.

Creaocity is based on 70 years of research into how.

Read the research

founding prices

Get in early.

Creaocity is coming to iPhone. Leave your email and we'll tell you the day it's out.

Good questions.

An iPhone app for getting more creative in everyday life. It has quick games, a place to keep and grow your ideas, curiosities and books to explore, and focus sessions for the things you make.

Yes, and it's one of the better-established findings in the field. A meta-analysis of 70 training studies found that deliberate creativity training produces large, measurable gains. The catch is that most people never practise deliberately. That's the gap Creaocity fills.

No. Creaocity is for anyone: a parent planning dinner, a student with an essay due, someone making things on the side. If you have ideas, you can get better at having them.

As much as you like. A game takes two to five minutes, catching an idea takes seconds, and a focus session lasts until you decide to stop.

One subscription unlocks everything: $59.99 a year with a 7-day free trial, or $9.99 a month. These are founding prices, and you keep yours for as long as you stay subscribed. See pricing.

Creaocity is coming to iPhone first, with Android planned after. Join the list and we'll email you the day it's on the App Store.