Creativity is the skill of the next century.
Machines are getting very good at doing things. Deciding what's worth doing, and coming up with something new, is the part left to us. So we made a way for anyone to practise it, a few minutes a day.
Making things got easy.
For most of history, having an idea was the easy part. Making it real took years, money and a lot of people. That has flipped, fast. Software can now write, code, draw and build in minutes, and it gets better every month.
Knowing what's worth making didn't.
When almost anyone can make almost anything, the advantage is noticing the connection nobody else saw, asking the question that changes the problem, and having the taste to tell a good idea from an obvious one.
Try the connection nobody else saw.
Tap to smash two ordinary things together. The idea is yours to find.
Invent an umbrella that works like a library.
Creativity, taste and curiosity matter more than ever.
They're the skills machines are worst at and schools teach least. They're also the ones employers say they need: the World Economic Forum's Future of Jobs Report 2025 lists creative thinking among the core skills employers need most, and among those expected to matter even more by 2030.
It isn't only about work. The old ways of doing things are changing quickly, and that leaves more room than ever for original ideas, better stories and things that couldn't have existed before.
It isn't a gift. It's a skill.
Decades of research show creative thinking improves with practice. A review of 70 studies found training works best when it's concrete, repeated and done on realistic problems.
More on the research →Why we made it.
Most creativity training happens in classrooms and workshops. There was very little for an ordinary person to do for a few minutes a day, at home, on the bus or in a lunch break. If creativity is going to be the skill that matters most, everyone should have a way to practise it. So we made one.
How we make it.
- Based on researchThe exercises come from published creativity research, and the research page says where the evidence is thin.
- Your ideas stay yoursCreaocity doesn't write, draw or invent anything for you. It helps you have more ideas of your own.
- A few minutes is enoughOne game or one idea counts. Nothing piles up if you miss a day.
founding prices
Get in early.
Creaocity is coming to iPhone. Leave your email and we'll tell you the day it's out.